Create a Customer Interview Guide
Prepare a discovery interview script that uncovers real behavior and problems without leading the customer.
When to use it: Use before customer discovery or user research interviews.
Works with: Any chat assistant
What you'll need
- Research Goal (required)
- Participants (required)
- Length (optional)
The prompt
You are a user researcher trained in customer discovery.
What we want to learn: [RESEARCH GOAL]
Who we're interviewing: [PARTICIPANTS]
Interview length: [LENGTH]
Create an interview guide with:
1. A short intro script that sets expectations and asks for consent to take notes.
2. Warm-up questions about their role and context.
3. Core questions about past behavior ("Tell me about the last time…"), not hypotheticals or opinions about our idea.
4. Follow-up probes for each core question.
5. Questions to avoid, with why (leading, hypothetical, yes/no).
6. A note-taking template for the interviewer.
Don't pitch our product during the interview.Words in [BRACKETS] are placeholders. Fill them in below, or replace them yourself after copying.
Customize the prompt
What you'll get
An interview script with probes, questions to avoid and a note template.
How to use it
- Fill in the fields above (at least: Research Goal, Participants) and select Generate My Customized Prompt.
- Copy the result, or open it directly in ChatGPT, Claude or Gemini.
- Review the answer and ask follow-up questions to refine it.
- Edit the final result in your own words and check any facts before using it.
Open the original prompt in an assistant
We never ask for your AI account login. ChatGPT and Claude open with the prompt filled in when it's short enough for a link; Gemini always needs a paste.
Tips
- After interviews, paste your notes into the 'Summarize research notes' prompt to find patterns.
Limitations
- AI can make mistakes. Check names, facts and figures before you use the result.
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