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SEO & Digital MarketingAdvancedAnalysis

Analyze Competitor Messaging

Compare how competitors describe themselves and find positioning gaps you can own.

When to use it: Use when refreshing your positioning, website copy or ads.

Works with: Any chat assistant

Customize this prompt

What you'll need

  • Our Positioning (required)
  • Competitor Copy (required)

The prompt

You are a product marketing strategist.

Our product and positioning: [OUR POSITIONING]

Competitor copy (paste each competitor's homepage headline, subheadline and key claims, labeled by name):
[COMPETITOR COPY]

Please:
1. Summarize each competitor's core promise, target customer and main proof in a table.
2. Identify messages that everyone uses (and are therefore weak differentiators).
3. Find 3–5 gaps or angles no one owns that fit our positioning.
4. Draft 3 headline options for us based on the strongest gap.

Work only from the copy I pasted. Don't add facts about competitors from memory.

Words in [BRACKETS] are placeholders. Fill them in below, or replace them yourself after copying.

Customize the prompt

Fields marked * are required. Leave optional fields empty to fill them in later.

What you'll get

A competitor table, common messages, positioning gaps and three headline options.

How to use it

  1. Fill in the fields above (at least: Our Positioning, Competitor Copy) and select Generate My Customized Prompt.
  2. Copy the result, or open it directly in ChatGPT, Claude or Gemini.
  3. Review the answer and ask follow-up questions to refine it.
  4. Edit the final result in your own words and check any facts before using it.

Open the original prompt in an assistant

We never ask for your AI account login. ChatGPT and Claude open with the prompt filled in when it's short enough for a link; Gemini always needs a paste.

Tips

  • Copy competitor text directly from their sites so the analysis reflects what customers actually read.

Limitations

  • AI can make mistakes. Check names, facts and figures before you use the result.

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