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AI Image & Visual DesignBeginnerDocument

Write a Creative Brief for a Designer

Give a designer everything they need: objective, audience, message, deliverables, references and constraints.

When to use it: Use before commissioning graphics, a campaign or brand assets.

Works with: Any chat assistant

Customize this prompt

What you'll need

  • Project (required)
  • Objective (required)
  • Target Audience (optional)
  • Key message (required)
  • Deliverables (required)
  • References (optional)
  • Deadline and budget (optional)

The prompt

Write a creative brief for a designer.

Project: [PROJECT]
Objective: [OBJECTIVE]
Audience: [TARGET AUDIENCE]
Key message: [MESSAGE]
Deliverables and sizes: [DELIVERABLES]
Brand guidelines or references: [REFERENCES]
Deadline and budget: [CONSTRAINTS]

Sections: background, objective, audience, single key message, deliverables, mandatory elements (logo, legal text), tone and style, references, what to avoid, timeline, and how feedback will work.

Keep it to one page. Where something is undecided, mark it as [to decide] rather than inventing it.

Words in [BRACKETS] are placeholders. Fill them in below, or replace them yourself after copying.

Customize the prompt

Fields marked * are required. Leave optional fields empty to fill them in later.

What you'll get

A one-page brief with all standard sections and undecided items marked.

How to use it

  1. Fill in the fields above (at least: Project, Objective, Key message, Deliverables) and select Generate My Customized Prompt.
  2. Copy the result, or open it directly in ChatGPT, Claude or Gemini.
  3. Review the answer and ask follow-up questions to refine it.
  4. Edit the final result in your own words and check any facts before using it.

Open the original prompt in an assistant

We never ask for your AI account login. ChatGPT and Claude open with the prompt filled in when it's short enough for a link; Gemini always needs a paste.

Tips

  • Attach 2–3 visual references you like; they communicate style better than adjectives.

Limitations

  • AI can make mistakes. Check names, facts and figures before you use the result.

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